Spark Creative was my own marketing and communications consultancy. I worked directly with a diverse group of clients on communication strategy and execution. Working with other creative professionals and strategists I provdided copywriting, ghostwriting, communications consulting and training for  internal, B2B and B2C audiences.

Web Copywriting

Researched, interviewed, wrote and edited copy for George Brown College. Developed and wrote websites for RethinkIT, Lee & Company, Farrago Crystal, Cynthia’s Chinese Restaurant, Ontario Chinese Canadian Association, Stone Orchard Software and others.

Advertising

Created advertising material for a wide range of clients including The YMCA of Greater Toronto, Mitel, Choice Magazine, Superior Glove, Wintrip Wolkoff Shin. Specialized in creating copy and advertising for professional services (law, accounting, consulting etc.)

Branding

Led corporate branding efforts, including company name, taglines, corporate identity. Created the brand, and advertising identity for nationally recognized charity event.

Ghostwriting

Wrote book proposals, presentations and speeches, including political and motivational speeches. Ghostwrote The Power To Connect: How to Create Communication that Gets Results, currently selling well in Canada; recently picked up by major US publisher. 

Marketing/Consulting

Provided marketing and communications consulting services, including researching and writing marketing plans, strategic execution, 

Clients: George Brown College, RethinkIT, Lee & Company, Farrago Crystal, Cynthia’s Chinese Restaurant, Ontario Chinese Canadian Association, Stone Orchard Software, The YMCA of Greater Toronto, Mitel, Choice Magazine, Superior Glove, Wintrip Wolkoff Shin.